Kuala lumpur: Homegrown frozen yoghurt brand Yobe Malaysia aims to expand its market three months after its official market launch in June this year, targeting 32 Yobe Crafted outlets nationwide by the end of 2027. Since its launch, the company has rolled out five Yobe Crafted outlets and 17 Yobe Mini App-to-Cup Vending units, with plans to open seven additional Yobe Crafted outlets by the end of this year.

According to BERNAMA News Agency, Yobe Malaysia's chief executive officer Leon Tang stated that the company would accelerate its expansion next year, including entering into key markets in Southern Malaysia and East Coast. Tang highlighted that the encouraging response during the first three months has strengthened the company's confidence in Yobe Malaysia's growth potential.

Tang noted that the expansion is built around a multi-format model comprising Yobe Crafted outlets, Yobe Mini App-to-Cup Vending units, and Yobe Crafted Flagship locations. This model enables the brand to cater to different consumer occasions while widening access to its frozen yoghurt and dessert range. The flagship locations offer the full menu, new product innovations, and exclusive hidden menus.

Yobe Malaysia positions its premium Greek yoghurt-based swirl as an affordable luxury for everyday indulgence. Tang emphasized that the injection of fresh capital allows the seamless integration of Yobe Crafted retail outlets and Yobe Mini vending ecosystem into the Yobe App. This digital integration is seen as the catalyst to pioneering Southeast Asia's first App-to-Cup frozen yoghurt and dessert brand.

In August 2026, Yobe Malaysia appointed Malaysian M-pop group ALPHA as its first brand ambassador, introducing fan experiences including collectible photocards, blind boxes, and limited-edition merchandise. This collaboration supports Yobe Malaysia's ambition to build a culturally relevant Malaysian brand under the message 'Swirled in Malaysia, for the World'.

More information on Yobe Malaysia and its latest promotions is available at yobe.com.my or on its Instagram @yobemalaysia.