McKinsey & Company’s Annual Global B2B Pulse: Five Omnichannel Strategies Companies are Using to Boost Market Share by 10+ Percent

Omnichannel-first companies are seeing a growth multiplier effect 2x that of their peers

NEW YORK and LONDON, April 13, 2023 (GLOBE NEWSWIRE) — McKinsey & Company’s latest Global B2B Pulse reveals that market share winners are going all in on omnichannel, even in uncertain times.

In particular, companies that reported a 10+ percent increase in market share last year deployed five specific omnichannel strategies in concert:

  • Hybrid sales teams and capabilities
  • Highly personalized marketing
  • Advanced sales technology usage
  • Third-party marketplaces strategies
  • Ecommerce excellence in owned platforms

Each strategy is valuable on its own, but they are most powerful when combined. Companies who invested in all five were twice as likely to gain market share than companies who adopted only one.

The Global B2B Pulse research analyzed responses from nearly 3,800 sales and marketing leaders across 13 countries. Since 2016, the B2B Pulse has gathered insights from almost 25,000 decision makers globally. This year’s Pulse reveals that omnichannel is now a must-have requirement in B2B marketing and sales.

Additional insights and trends include:

Personalization shifts up a gear
77 percent of companies using direct 1:1 personalization saw an increase in market share. But companies showing the strongest market share growth – more than 10 percent a year – were overwhelmingly investing in sophisticated tactics that go beyond account-based marketing, like hyper-personalization. This form of personalization is growing most in Brazil, India, and the US, and driving market share growth particularly in the global energy and materials (GEM), finance, banking, and insurance, and telecommunications, media, and technology (TMT) sectors.

Market share winners are also investing in new sales tools that aid hyper-personalization. For example, 64 percent of share winners are using bots. Tools like these are increasingly used to accelerate and sharpen personalization for every customer at each stage of the buying journey. Stronger personalization helps ensure customers are presented with the right message, the right call to action, and the right products and solutions, all at the right time.

Appetite for high-value e-commerce transactions on the rise
The Pulse research also showed that, like last year, ~70 percent of decision makers are prepared to spend up to $500,000 in a single e-commerce transaction. Meanwhile, the number of buyers willing to spend up to $10 million in a single e-commerce transaction rose by 83 percent. This trend is particularly prominent in China, India, and the US – and especially within the global energy and materials (GEM); telecommunications, media, and technology (TMT); and advanced industries sectors.

B2B marketplaces present clear growth opportunity 
In a significant shift from legacy methods, 35 percent of B2B decision-makers now rate e-commerce as their most effective sales channel. The companies winning the most market share enable their customers to buy online through multiple channels. For instance, 48 percent of growing organizations sell via industry-specific marketplaces, while only 13 percent of organizations losing market share do. E-commerce comes ahead of in-person sales (26 percent), videoconferencing (12 percent), email (10 percent), and telephone (8 percent). The best results demand investment in experimentation and optimization over time. Strong execution requires consistent optimization, experimentation, and training for internal teams.

More than half of winning companies use hybrid sales teams
Hybrid sales models, which involve sales staff meeting with customers both in-person and remotely, were used by 57 percent of companies that are growing their market share. For companies losing market share, that figure is 40 percent. Today’s B2B customers need sales leaders to be available not only in-person, but also through remote sales meetings, virtual demonstrations, and digital relationship management.

This increased use of larger hybrid teams is particularly linked with market share growth in the telecommunications, media, and technology, global finance, banking and insurance, as well as travel, transportation, and logistics sectors.

Jennifer Stanley, Partner, McKinsey & Company:
“These trends we are seeing continue to shake things up for companies. And the signals are clear – customers know exactly what, where, how, and when they want things. What’s even more clear? Companies that adapt and respond to those needs and provide value are being rewarded in multiple ways – from higher retention rates, higher sales, and higher market share.”

Candace Lun Plotkin, Partner, McKinsey & Company:
“It’s a defining moment for sales and marketing leaders. Companies that are defying the odds and going all in on critical investments and growth levers are realizing market share gains at a faster clip. What this means for those who are looking to emerge stronger, is that growth – even in this difficult climate – is attainable. It comes down to charting that path and taking decisive action.”

For more insights, see the full report.

About the survey
McKinsey’s Global B2B Pulse has been published annually since 2016 and has now gathered insights from over 25,000 decision-makers. The most recent survey of 3,800 leaders across 13 countries (Brazil, Chile, China, France, Germany, India, Italy, Japan, South Korea, Spain, the United Kingdom, and United States) was conducted in December 2022.

About Growth, Marketing & Sales, McKinsey & Company 
The mission of the McKinsey Growth, Marketing & Sales Practice is to help leaders of both consumer and business-to-business organizations drive sustainable and inclusive growth, through meaningful transformations and marketing-driven profit. The practice helps its clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today’s omnichannel opportunities. Clients benefit from McKinsey’s experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

For more information, please contact:

US media contact: Alyssa Kehoe, Digennaro Communications, McKinsey-DiGennaro@digennaro-usa.com+1 917 518 8422

UK media contact: Ruth Jones/Becca Ross, 3THINKRS, mckinsey@3thinkrs.com+44 0208 0872843

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VCI Global Limited’s Stock (“VCIG”) Has Commenced Trading on The Nasdaq Capital Market

KUALA LUMPUR, Malaysia, April 13, 2023 (GLOBE NEWSWIRE) — VCI Global Limited (NASDAQ: VCIG) (“VCI Global”, or the “Company”) announced that its ordinary shares have commenced trading on The Nasdaq Capital Market today under the ticker symbol “VCIG.”

On April 13, 2023, the Company priced its firm commitment underwritten public offering (the “Offering”) of 1,280,000 shares of ordinary shares at a public offering price of $4.00 per share. The gross proceeds to the Company from the Offering are expected to be $5,120,000 (not including any exercise by the underwriter of its over-allotment option) before deducting underwriting discounts, commissions and other Offering expenses.

Boustead Securities, LLC and Sutter Securities, Inc. acted as the underwriters for the firm commitment Offering.

A registration statement on Form F-1, as amended (File No. 333-268109), filed by the Company with the Securities and Exchange Commission (the “SEC”), was declared effective on March 30, 2023. The Offering has been made only by means of a prospectus. A copy of the final prospectus related to the Offering, which was filed with the SEC, may be obtained, when available, from Boustead Securities, LLC, via email: offerings@boustead1828.com, or by calling +1 (949) 502-4408, or by standard mail at Boustead Securities, LLC, Attn: Equity Capital Markets, 6 Venture, Suite 395, Irvine, CA 92618, USA. In addition, a copy of the final prospectus, when available, relating to the Offering may be obtained via the SEC’s website at www.sec.gov.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About VCI Global Limited

VCI Global is a multi-disciplinary consulting group with key advisory practices in the areas of business and technology. The Company provides business and boardroom strategy services, investor relation services, and technology consultancy services. Its clients range from small-medium enterprises and government-linked agencies to publicly traded companies across a broad array of industries. VCI Global operates solely in Malaysia, with clients predominantly from Malaysia, but also serves some clients from China, Singapore, and the US.

For more information on the Company, please log on to https://v-capital.co/.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, customer acceptance of new products, the effects of the spread of Coronavirus (COVID-19) and future measures taken by authorities in the countries wherein the Company has supply chain partners, the demand for the Company’s products and the Company’s customers’ economic condition, the impact of competitive products and pricing, successfully managing and general economic conditions and other risk factors detailed in the Company’s filings with the United States Securities and Exchange Commission. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update the forward-looking statements in this release, except in accordance with applicable law.

CONTACT INFORMATION:

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North Korea sentences 20 young athletes for ‘speaking like South Koreans’

About 20 aspiring North Korean winter athletes were abruptly sentenced to three to five years of hard labor in prison camps after they were found to have used South Korean vocabulary and slang while playing a word game, sources in the country say.

It’s the latest example of authorities imposing draconian punishments to try to stamp out use of the “puppet language” and “capitalist” influences in daily life – despite the flood of illegal South Korean dramas and songs that many North Koreans secretly watch after obtaining them on thumb drives smuggled into the country.

The ice skaters and skiers, all high school graduates under the age of 25 from Ryanggang province, were publicly disgraced at a square in Hyesan on April 3, a resident in the city on the Chinese border told Radio Free Asia’s Korean Service on condition of anonymity for security reasons.

“Residents think that it is excessive that they were sentenced between three and five years” of hard labor, another source in the city said. “It would be impossible to count how many hundreds or thousands of South Korean movies and dramas are easily available to us.”

The incident happened during winter training for promising athletes from all over the province that was held in Samjiyon, a recently finished resort town.

Apparently, one of the athletes took a video of the young people playing a word game called mal kkori itgi, where the object is to make a sentence that starts with the final word of the previous player’s sentence, and some of the athletes used vocabulary that was distinctly South Korean, a second source from the same province said.

The video was found on the phone of one of the female athletes during a random inspection raid by police of her home – a frequent occurrence in North Korea when police look for contraband – and was reported to authorities. It wasn’t clear if she had taken the video or if it was sent to her, the first source said.

Provincial party officials tried to cover up the incident, but the police officer went higher to the Central Committee – a senior panel overseeing the country’s ruling Korean Workers’ Party – “which made the problem even bigger,” he said.

Divided language

Sources didn’t give any examples of the offending words or phrases, but in recent cases North Korean authorities have punished people for using South Korean terms of endearment that equate to “honey,” or various loan words that have been borrowed from English or other languages – which North Korea rejects as “capitalist.”

Though North and South Koreans speak a mutually intelligible language, there are differing dialects throughout the country, and the language has developed differently north and south of the border after the 1950-53 Korean War. 

RFA previously reported numerous instances of people being punished for speaking like South Koreans, and also shocking cases where people were executed for trying to sell contraband videos and music on thumb drives or micro SD cards.

But with illegal South Korean movies and TV shows easily distributed among the public on thumb drives and micro SD cards, most young people have gotten used to how Korean sounds South of the border, often speaking that way themselves. 

The North Korean government recently passed the Pyongyang Cultural Language Protection Act, which underscores that the Pyongyang dialect is the standard language, and doles out severe punishments for speaking like a South Korean, or the death penalty for teaching others how to.

Parents punished

What’s more, the parents of the offending athletes were also punished: They lost their prestigious official positions and their families were deported to the rural countryside, the first source said.

“Residents were not happy with the punishment, saying it was unreasonably harsh to punish such promising athletes simply because they spoke a South Korean word,” the second source said. “Most of the athletes in question are the children of powerful officials, but since this is an issue that went as high as the Central Committee [of the country’s ruling Korean Workers’ Party,] an example was made of them.

With so much South Korean popular culture accessible to North Koreans, any efforts to eliminate capitalist influence is futile, the first source said.

“They can call it a ‘puppet language’ all they want, but for all their crackdowns on speaking ‘like a South Korean,’ close friends are still going to keep watching South Korean movies and dramas in secret,” he said. “How is it possible to eradicate it completely?”

Translated by Claire Shinyoung Oh Lee and Leejin J. Chung. Written in English by Eugene Whong. Edited by Malcolm Foster.

VCI Global Limited Announces Pricing of Initial Public Offering

KUALA LUMPUR, Malaysia, April 13, 2023 (GLOBE NEWSWIRE) — VCI Global Limited (NASDAQ: VCIG) (“VCI Global”, or the “Company”) today announced the pricing of its initial public offering of 1,280,000 shares of its ordinary shares at a price to the public of $4.00 per share for a total of $5,120,000 of gross proceeds to the Company (the “Offering”), before deducting underwriting discounts, commissions and other Offering expenses. In addition, VCI Global has granted the underwriters a 45-day option to purchase up to an additional 192,000 of its ordinary shares at the public offering price of $4.00 per share, less the underwriting discounts and commissions, to cover over-allotments, if any.

The shares are expected to begin trading on The Nasdaq Capital Market today, April 13, 2023, under the ticker symbol “VCIG.” The Offering is expected to close on April 17, 2023 subject to the satisfaction of customary closing conditions.

Boustead Securities, LLC and Sutter Securities, Inc. are acting as the underwriters for the Offering.

A registration statement on Form F-1, as amended (File No. 333-268109) relating to these securities was filed with the Securities and Exchange Commission (“SEC”) and was declared effective on March 30, 2023. The Offering is being made only by means of a prospectus. A copy of the final prospectus relating to the Offering will be filed with the SEC and will be available on the SEC’s website at www.sec.gov. A copy of the final prospectus relating to the Offering may be obtained, when available from Boustead Securities, LLC by way of emailing requests to offerings@boustead1828.com; or by calling 1-949-502-4408; or by request by standard mail to Boustead Securities, LLC, Attention: Equity Capital Markets, 6 Venture, Suite 395, Irvine, California 92618, USA.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About VCI Global Limited

VCI Global is a multi-disciplinary consulting group with key advisory practices in the areas of business and technology. The Company provides business and boardroom strategy services, investor relation services, and technology consultancy services. Its clients range from small-medium enterprises and government-linked agencies to publicly traded companies across a broad array of industries. VCI Global operates solely in Malaysia, with clients predominantly from Malaysia, but also serves some clients from China, Singapore, and the US.

For more information on the Company, please log on to https://v-capital.co/.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, customer acceptance of new products, the effects of the spread of Coronavirus (COVID-19) and future measures taken by authorities in the countries wherein the Company has supply chain partners, the demand for the Company’s products and the Company’s customers’ economic condition, the impact of competitive products and pricing, successfully managing and, general economic conditions and other risk factors detailed in the Company’s filings with the United States Securities and Exchange Commission. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update the forward-looking statements in this release, except in accordance with applicable law.

CONTACT INFORMATION:

Issued by Imej Jiwa Communications Sdn Bhd and ICR Inc. on behalf of VCI Global Limited
For media queries, please contact:

Imej Jiwa Communications Sdn Bhd
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ICR Inc.
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Brad Burgess
Vciglobal.pr@icrinc.com

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GlobeNewswire Distribution ID 8807457

Trafficked teens tell of torture at scam ‘casino’ on Myanmar’s chaotic border

It was a clear day when Kham set out from his home in northwestern Laos for what he thought was a chance to make money in the gilded gambling towns of the Golden Triangle, the border region his country shares with Thailand and Myanmar.

On that day – a Friday, as he recalled – the teenager had gotten a Facebook note from a stranger: a young woman asking what he was doing and if he wanted to make some cash. He agreed to meet that afternoon.

She picked up Kham, 16, along with a friend, and off they went, their parents none the wiser.

“I thought to myself I’d work for a month or two then I’d go home,” Kham later said. (RFA has changed the real names of the victims in this story to protect them from possible reprisals.)

But instead of a job, Kham ended up trafficked and held captive in a nondescript building on the Burmese-Thai border, some 200 miles south of the Golden Triangle and 400 miles from his home – isolated from the outside world, tortured and forced into a particular kind of labor: to work as a cyber-scammer. 

2 Cambodia trafficking compound.JPG
Barbed wire fences are seen outside a shuttered Great Wall Park compound where Cambodian authorities said they had recovered evidence of human trafficking, kidnapping and torture during raids on suspected cybercrime compounds in Sihanoukville, Cambodia, in Sept. 2022. Credit: Reuters

In recent years, secret sites like the one where Kham was detained have proliferated throughout the region as the COVID-19 pandemic forced criminal networks to shift their strategies for making money.

One popular scheme today involves scammers starting fake romantic online relationships that eventually lead to stealing as-large-as-possible sums of money from targets. 

The scammers said that if they fail to do so, they are tortured.

Teen victims from Luang Namtha province in Laos who were trafficked to a place they called the “Casino Kosai,” in an isolated development near the city of Myawaddy on Myanmar’s eastern border with Thailand, have described their ordeal to RFA. 

Chillingly, dozens of teenagers and young people from Luang Namtha are still believed to be trapped at the site, along with victims from other parts of Asia.

The case is but the tip of the iceberg in the vast networks of human trafficking that claim over 150,000 victims a year in Southeast Asia. 

Yet it encapsulates how greed and political chaos mix to allow crime to operate unchecked, with teenagers like Kham paying the price.

3 Facebook ad (1).jpeg
This fake Facebook ad for the Sands International is for a receptionist. It lists job benefits of 31,000 baht salary, free accommodation and two days off per month. Qualifications are passport holder, Thai citizen, 20-35 years old and the ability to work in Cambodia. Credit: RFA screenshot

The promise of cash

Typically, it starts with the lure of a job.

In the case of Lao teenagers RFA spoke to, the bait can be as simple as a message over Facebook or a messaging app. 

Other scams have involved more elaborate cons, with postings for seemingly legitimate jobs that have ensnared everyone from professionals to laborers to ambitious youths.

What they have in common is the promise of high pay in glitzy, if sketchy, casino towns around Southeast Asia – many built with the backing of Chinese criminal syndicates that operate in poorly policed borderlands difficult to reach. 

Before 2020, “a lot of these places were involved in two things: gambling, where groups of Thais and Chinese were going for a weekend casino holiday, or online betting,” said Phil Robertson, deputy director for Asia at Human Rights Watch. 

“Then, all of a sudden COVID hits, and these syndicates [that ran the casinos] decided to change their business model. What they came up with was scamming.” 

4 Sihanoukville casino.JPG
A motorbike drives past a closed casino in Sihanoukville, Cambodia, in Feb. 2020. As travel restrictions bit during the pandemic, syndicates that ran the casinos shifted their focus from gambling to scams, says Phil Robertson of Human Rights Watch. Credit: Reuters

Today, gambling towns like Sihanoukville, in Cambodia, and the outskirts of Tonpheung, on the Laos side of the Golden Triangle, have become notorious for trapping people looking for work into trafficking. 

But besides these places, there are also numerous unregulated developments where scamming “casinos” operate with little outside scrutiny, including on the Thai-Burmese border.

Keo, 18, had a legitimate job at a casino in Laos when he was contacted via WhatsApp by a man who said he could make much more – 13 million kip ($766) a month, plus bonuses – by working in Thailand. He could leave whenever he wanted, the person claimed.

“I thought about the new job offer for two days, then I said yes on the third day because the offer would pay more salary, plus commission and I can go home anytime,” Keo said. 

He quit his job by lying to his boss, saying he was going to visit his family. A few days later, a black Toyota Vigo pick-up truck fetched him, along with two friends, and they took a boat across the Mekong to Thailand. 

5 map (1).png

Scams

By that time, Keo realized he was being trafficked – the two men who escorted him and his friends were armed.

“While on the boat, one of us … suggested that we return to Laos, but we were afraid to ask,” as the men carried guns and knives. He dared not jump.

“Later, one of us suggested we call our parents – but the men said, ‘On the boat, we don’t use the telephone.’ We dared not call our parents because we were afraid of being harmed,” he said. “So, we kept quiet until we reached the Thai side.”

Both Keo and Kham told RFA that they were eventually trafficked to Myawaddy Township, an area some 300 miles south of the Golden Triangle. 

Kham only remembered parts of the journey, when he was made to walk for miles. 

Keo told RFA Laos he was transported by a series of SUVs that drove for so many days and nights that he couldn’t remember how long it really took.

“During the trip, we suspected that we weren’t in Thailand anymore – we might’ve been in Myanmar. We asked the Thai driver, who said that he didn’t know either, he was only the driver,” he said. “At that point, we wanted to go back home, but we couldn’t, because the two men were watching us.”

6 kosai_blur.png
Casino Kosai. Credit: Citizen journalist

Things were not so bad at first. For three days, Kham said, those who arrived were given freedom to roam the site. They were taught how to use the messaging apps they would rely on to find people to scam and given scripts on what to say. 

The scheme involved pretending to be a lonely heart in Thailand looking for love, striking up a conversation and establishing a phony online relationship. 

Very quickly, they were to move on to invite the target to put money in a fake investment account and instead take the money. 

Kham believes he arrived in August; Keo around September – the two crossed paths at Casino Kosai. 

“During the first month, we were okay, as we were allowed to use our phones,” Keo said. “But in the subsequent months, when we couldn’t get customers, we were beaten up.”

The scammers were forced to work 16 hours a day, sitting in a room from early in the morning until midnight looking for people to swindle.

Fifty people were put around a table in a large room, working in groups of 10 or 12 on devices they were given, with their captors monitoring their work on computer screens. 

“We were given three days to get one customer,” Keo recalled. “If not, we could be beaten up on the fourth day.”

7 Malaysians freed from Myanmar casino.jpg
Malaysian victims of job scams attend a 2022 press conference in Petaling Jaya, Malaysia. The pair, who declined to be named for fear over their safety, said they were offered high paying jobs in Thailand that turned out to be a scam. Instead they were taken to a casino complex in Myanmar near the Thai border. Credit: Associated Press

Cyber scamming centers throughout Southeast Asia target victims all over the world.

Half a dozen teens who spoke to RFA said they were made to seek out Thai victims, but others have targeted speakers of other Asian languages as well as English speakers and Europeans. 

To implement such wide-ranging scams, traffickers smuggle in people from China, the Philippines, Malaysia and as far away as Africa.

The Thai-Burmese border is an attractive place for syndicates to hide their victims as internal turmoil makes the region hard to police.

Power in Myawaddy Township – an administrative area of some 1,200 square miles in Kayin state, on the banks of the Moei river that skirts the border – has long been contested by the Burmese military and rival ethnic Karen militias. 

Following the 2021 coup, civil law enforcement in Myanmar generally has collapsed as the junta and police forces “really become completely focused on combating resistance groups and ethnic armed organizations involved in the civil war,said Vanda Felbab-Brown of the Brookings Institution in Washington.

8 Democratic Karen Benevolent Army (1).jpg
A splinter Karen militia known as the Democratic Karen Benevolent Army [shown] controls the area in Myanmar’s Myawaddy township where Casino Kosai is located, local sources tell RFA Burmese. Credit: Reuters file photo

At the same time, many of the local militias that are on the military’s side have been given tacit permission by the junta to engage in illegal economies that bring in money.

“So, you have both a withdrawal of the role of law enforcement because of the local capacity, but also deepening of law enforcement complicity because this is the mechanism of paying all the junta’s allies,” Felbab-Brown explained.

These dynamics made the border all the more attractive for cyber scamming centers to develop. 

“There are reportedly as many as 20 or 30 of these [casino trafficking] enclaves along the border,” said Robertson of HRW. 

“They’re basically being allowed to do what they want because they [authorities in the region] are part of the alliance with the military, so they are willing to turn a blind eye to all of this, and probably getting some kickbacks.”

According to a geolocation pin sent to RFA by several parents of Lao teens currently trapped at the Casino Kosai, the site appears to be a warehouse some 20 miles south of Myawaddy city, across the border from a Thai town.

Local sources told RFA Burmese that the area is controlled by a splinter Karen militia known as the Democratic Karen Benevolent Army (DKBA) under the command of a brigadier general, Sai Kyaw Hla.

The Lao teens likely knew their place of captivity as “Casino Kosai” as a portmanteau of the word “Ko,” meaning “mister” in Burmese, and “Sai,” the Shan/Thai honorific in Sai Kyaw Hla.

However, regional dynamics are complex and difficult to establish with certainty. Asked about these issues by RFA Burmese, the DKBA denied knowledge of the situation and said they did not control the region. 

The DKBA spokesman, Col. Saw Sein Win, said of the trafficking casinos: “We do not allow such things in our region.”

9 Taser torture.jpg
A youth being forced to work at the Kosai Casino is tied to a column and tased [left]. Injuries to his back are seen at right. Credit: Screenshots from video provided to RFA

Held hostage

Those held at the Casino Kosai were mostly Lao teens, but there were also at least a dozen Chinese who seemed a bit older, former detainees said. 

At first Keo did manage to scam a few people – he didn’t think much about it, he said, as he was just trying to get paid, and later, to avoid punishment. But it quickly became harder to find new people to con. 

“While being beaten up, I thought about going back home, but an employee said that nobody can go home,” he said.

After about three months, he was told he would be sold.

One of his captors allowed him to call his parents and asked them to pay 500,000 baht ($14,625)  for his release. “If not, I’d be sold dead or alive,” he was told.

His parents negotiated the ransom down to 200,000 baht ($5,800).

Kham, on the other hand, was unsuccessful at the con because his Thai was poor, and for that he was repeatedly punished. He shared images of his torture  with RFA, including marks on his body that he said were from a cattle prod. 

Violence is a common theme in videos seen by RFA that were taken from other secret scamming sites from across Asia, and gruesome treatment of victims at sites have been reported by other media.

After a while, the captors also gave Kham the chance to leave. His employers “asked many Lao workers, including me, whether we wanted to go home,” he said. “A group of about ten of us said yes because we couldn’t do the work – we couldn’t read Thai.” 

They were told to call their parents and tell them that they would be released for 500,000 baht. Some, including Kham’s family, were able to negotiate the price down to secure release.

Kham and Keo, as well as a handful of others, returned home earlier this year. 

10 Blurred teens (1).jpg
The trafficked youths after gaining their freedom. Credit: Provided to RFA

Nowhere to turn for help

In interviews with RFA, Lao and Burmese officials acknowledged that trafficking was a problem but said that regional instability deters action.

“The terrorist military junta lets these lawless activities prevail rather than taking action against them,” Tin Tun Naing, a top official with the opposition National Unity Government, told RFA. 

Lao government officials said they had met with Myanmar’s junta and forwarded information on the location of Casino Kosai. 

But authorities “can’t access the area because there is intense fighting going on between ethnic groups and the authorities of Kayin state,” a Lao embassy official in Myanmar told RFA Lao Service. 

“We can’t tell you when we’ll be able to go there. We’ve asked the local authorities who said that it was difficult to track the Lao workers down because they entered Myanmar illegally, without passports.” 

However, two other teens who spoke to RFA said their releases were facilitated by Burmese soldiers – though it is unknown which military or militia faction they worked under.

Both victims and human rights experts say the trafficking is being aided and abetted by authorities on all sides. 

“Sadly across Southeast Asia, there is both enormous corruption of law enforcement forces linked to their weakness, but also indifference,” said Felbab-Brown of Brookings. “There is [also] a lot of complacency of enforcement forces in Southeast Asian countries. The pattern is, tragically and egregiously, really not at all surprising.”

Several dozen teens remain trapped, including one as young as 14 whose mother has contacted RFA Lao service, along with other parents of teens still believed to be at Casino Kosai.

Another victim still held there contacted RFA earlier this month. Lao police and soldiers were present at his capture and as he was moved to the casino, he wrote in a text message to RFA. 

Thai police, meanwhile, looked the other way, given bribes by what he said were his Chinese traffickers.

“The police know where we are,” he wrote. “I don’t know why they’re not helping us.”

Bomb kills 4, injures 11 in Shan state

Four people have died and 11 were injured in a bomb blast near a pavilion built to host water festival events in Myanmar’s eastern Shan state.

Thursday morning’s explosion happened on the roadside at the entrance to Lashio, the state’s largest town, according to a rescue worker who asked not to be named for safety reasons..

“The dead bodies of four men have been found initially,” he told RFA, adding that eight men and three women were also injured. RFA is still trying to confirm their names and ages.

No group has claimed responsibility for the bombing and the junta has not issued a statement on the blast.

Calls  to the junta spokesperson for Shan state, Khun Thein Maung, went unanswered.

Thursday marks the start of Thingyan, new year’s eve in Myanmar and the start of the country’s water festival.

Many civilians have chosen not to take part this year due to the ongoing violence across the country, warnings by anti-regime militia to stay away, and a series of explosions at pavilions built by junta troops.

A Yangon-based anti-junta group said it set off bombs at Thingyan pavilions in three townships and People’s Square in Yangon city center last weekend.

No group claimed responsibility for blasts in Mandalay city and Mawlamyine city in Mon state, also at the weekend.

No one was hurt in those bombings.

Translated by RFA Burmese. Edited by Mike Firn.