Jakarta:The Ministry of Maritime Affairs and Fisheries (KKP) has acknowledged the public's attention and input regarding its publication collaboration efforts. This feedback is being utilized as evaluation material to ensure that public communication remains transparent, accountable, and in line with current regulations.

According to Ministry of Maritime Affairs And Fisheries of The Republic of Indonesia, the KKP's responsibilities include conveying policies, programs, and performance achievements to the public, particularly concerning the implementation of its Priority Programs. The ministry employs a diverse communication strategy, utilizing influencers, mass media—including print, television, and digital platforms—and various other channels to broaden the reach of government information.

In selecting communication partners, the KKP evaluates factors such as the breadth of reach, number of followers, engagement levels, and audience distribution throughout Indonesia. This approach ensures that the national scope of KKP's programs effectively reaches communities across the country. Collaborations are executed through companies or business entities that comply with applicable regulations, and involve content creators with varying audience characteristics to complement each other.

The necessity of working with various publication partners arises from the need to cater to different information consumption preferences. This strategy ensures that messages regarding the KKP's priority policies and programs are delivered in a relevant manner to a wider audience. The ministry emphasizes its commitment to transparent and accountable public communication, adhering to compliance with applicable provisions.

Public input plays a crucial role in the KKP's evaluation process, aiming to continuously enhance public communication governance to be more targeted, measurable, and beneficial to the community.

Thank You.

Public Relations and Foreign Cooperation Bureau of the Ministry of Maritime Affairs and Fisheries.