Bremen:Showcasing the diversity of Indonesia’s tourism offerings to European audiences, the Embassy of the Republic of Indonesia (KBRI) in Hamburg participated in "ReiseLust Bremen 2026," held from 6-8 November 2026. Through this business-to-consumer (B-to-C) tourism fair, Indonesia sought to highlight its tourism potential while extending its promotional reach to travelers and tourism industry professionals.

The three-day exhibition attracted 36,000 visitors from various parts of northern Germany. Through the Indonesia Pavilion, KBRI Hamburg supported the promotion of Indonesian tourism under the #GoBeyondOrdinary campaign, showcasing not only information on travel destinations but also authentic experiences, rich culinary offerings and the warmth of Indonesian hospitality.

According to Ministry of Foreign Affairs Republic of Indonesia, in collaboration with three co-exhibitors, KBRI Hamburg presented a range of travel options in Indonesia, from Borobudur Temple and Lake Toba to Mandalika, Labuan Bajo, Likupang, and Bali. Visitors could also learn about village tourism packages, customized tours tailored to their interests, and different travel durations for their stay in Indonesia.

Indonesia’s participation received a positive response from German visitors. Several travel packages attracted particular interest, including a motorcycle tour exploring Labuan Bajo, a three-week journey across Kalimantan, diving trips, and a four-week itinerary covering Lake Toba, Yogyakarta, and Labuan Bajo.

“ReiseLust Bremen” is a tourism fair that connects travel agencies and tour operators directly with consumers. Held alongside the Fisch & Feines food exhibition and the Caravan Bremen caravan and motorhome fair, the event provided Indonesia with an opportunity to reach prospective travelers while expanding its network among tourism industry professionals in northern Germany.