Batangas – In a move to capture a larger share of the Christmas tourism market, the Batangas provincial government is launching a series of holiday-themed events and initiatives. These efforts are aimed at boosting the local economy by attracting both domestic and foreign tourists during the festive season.
According to Philippines News Agency, assistant department head at the Provincial Tourism and Cultural Affairs Office (PTCAO), the province’s holiday tourism push will officially kick off with the switching on of Christmas lights and a fireworks display at the provincial capitol on Saturday. This event is part of a broader strategy to draw visitors to the province over the holidays and encourage spending on local goods and services. The theme for this year’s tourism program is ‘Batangas: Melting Pot of Rich Diversity, Gateway to Prosperity.’ Castillo emphasized the provincial government’s enhanced efforts in preparing for this year’s celebrations, under the guidance of Governor Hermilando Mandanas, who has been instrumental in driving the focus on strengthening Batangas as a holiday destination.
In addition to the lighting ceremony, the ‘Barakahan sa Kapitolyo’ event will be held from November 24 to December 24, showcasing a variety of products from the province’s farmers, fishermen associations, cooperatives, and local vendors. PTCAO also plans to offer the public an immersive underwater experience of the Verde Island Passage (VIP), a notable initiative that was also featured at the 34th Philippine Travel Mart in September. Governor Mandanas highlighted the significance of the VIP, known as the global center of marine biodiversity, for both the province and the world at large. He stressed the importance of raising awareness about this natural blessing and its role as a vital source of food.
Furthermore, the Provincial Social Welfare and Development Office will celebrate National Children’s Month before the formal opening of the Christmas lights on Saturday at 6 p.m., adding to the festive atmosphere of the event.