Quezon City – The Philippine Hotel Owners Association (PHOA) has announced the upcoming construction of 48 new hotels across the Philippines, scheduled between 2023 and 2028. The expansion, representing at least 15,000 new rooms, signifies strong investor confidence in the country’s tourism and hospitality sectors.
According to Philippines News Agency, the robust investment landscape reflects a bright future for Philippine tourism. The projects are not limited to major gateways like Manila and Cebu but extend to other cities. Bengzon highlighted the growing demand in emerging destinations, with notable expansions planned by Park Inn by Radisson and Filinvest Hospitality in various cities. The hotel industry has reportedly enjoyed higher room occupancy in 2023 compared to the previous year, driven by domestic demand and the return of key international markets like South Korea and China. Bengzon emphasized the importance of air connectivity for the sector’s growth, noting that increased flights are crucial for attracting international tourists. The sector’s recovery efforts include upgrading facilities, incorporating data analytics for personalized guest experiences, and adopting technology for contactless services. The executive also noted the shift in consumer preferences towards organic food and beverages and a greater appreciation of local culture and history.