X-Men fans assembled at SM Mall of Asia Atrium to join and experience the Power of X, which was made possible through Caltex’s partnership with 20th Century Fox for the latest installment of the most awaited blockbuster movie of the year, X-Men: Apocalypse.
The place was transformed into the X-Men School for Gifted Youngsters, where mall-goers could enjoy fun and exciting activities, plus a chance to win exclusive X-Men gift bags and have photos with their favorite X-Men characters.
Participants brought out the mutants in them in the Race to the Power of X arcade challenge. They also released their strength in the Release the Power of X hammer game and tested their minds in the Match the Power of X challenge. They also had their selfies taken at the photo booth.
Meanwhile, the event also served as the launch for Delo Sports with ISOSYN Technology, where motorists learned how to protect and maximize the power of their car engines at the Caltex Delo Sports product demo area. Delo Sports is specifically designed for SUVs and pick-up trucks. It provides enhanced engine protection and power even under the most challenging of driving conditions.
“At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex Havoline and Delo engine oil is imbued with the power to protect their engines and deliver optimized performance. To help our customers ‘Enjoy the Journey’ even more, we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting one,” said Joseph Bronfman, CPI Area Business manager for Lubricants, Philippines and Vietnam, adding, “This is also a very opportune event as we introduce Delo Sports, the latest from the Caltex diesel engine oil product family, which will allow motorists to experience the full power and performance of their diesel engines in their everyday drive.”
With its renowned ISOSYN technology, the combination of premium base oil and high performance additives that provides superb parts protection, Delo Sports has high oxidation stability, excellent dispersancy and anti-wear characteristics thus extending engine life. It provides excellent deposit control which is a must for turbocharged diesel engines that encounters very high temperatures during on or off-road driving conditions.
“Caltex Lubricants is very responsive to the market needs and this is why we have released Delo Sports in the country. With Delo Sports, motorists can now experience the full power and performance of their diesel engines in their everyday drive,” said Bronfman.