Social Matters 2014 will see the biggest global brands and names in digital descend on Hong Kong, ready to share their secrets to examining the true business value and ROI of social and digital marketing

HONG KONG, Sept. 29, 2014 /PRNewswire/ — The world’s leading social media experts will come together in Hong Kong on 14-15 October for the third annual Social MattersAsia’s biggest and best digital marketing conference to critically examine the use of social media for businesses.

Packed with intensive learning, this year’s conference at the Grand Hyatt Hong Kong will examine the Return on Investment (ROI) for brands in the competitive landscape of social marketing.

Speaker sessions and interactive workshops will focus on three topics to evaluate the value behind successful digital strategies: content creation and distribution, mobile marketing and measuring ROI.

High-profile speakers include: Brian Buckner – writer and producer of Emmy award-winning mega shows Friends and True Blood; globally renowned Vine creator, Zach King; Alex Light, Head of Content for VICE Australia and Ronita Mitra, SVP of Vodafone India with over 20% of India’s Facebook users as Vodafone fans. We will hear from brands such as Coca-Cola, Microsoft, KakaoTalk, Nissan, Sina Weibo…and more.

Last year, Social Matters attracted over 900 attendees from across the region, including 700 senior executive delegates.

Thomas Crampton, Global Managing Director of Social@Ogilvy comments, "Social media is now an essential part of any successful marketing strategy. This event will look at what it takes to design and execute high-impact social media campaigns and how to evaluate its commercial success.

For details on full speaker line-up visit Social Matters, or connect with us 
at,, #socialmatters

Press Contact

Sarah Edwards

Corporate Communications Director, Asia Pacific Ogilvy & Mather, Hong Kong

DID: +852 2884 8611
 Mobile: +852 533 01053

Anna Mugglestone

Marketing & Communications Director, Hong Kong
DID: +852 2884 8685 
Mobile: +852 533 01053


Social@Ogilvy is the largest social media marketing communications network in the
 world, named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report. For more information, visit and connect with us at,,

Branded Asia

Branded is a leading Asian event organiser, media and entertainment brand marketing agency. Branded Ltd. is also owner of Asia’s leading digital, social and music festival, All That Matters, attended by over 1,200 delegates from 400 companies globally.,

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