Popular VJ Boo Joins Breaker and Heads for Knock-out YouTube Success


Signs on as co-host of new-style YouTube video curation show “VEST MEDIA.”

TOKYO, August 19, 2014 /PRNewswire/ — Next generation media entertainment company, Breaker Inc., has inked a deal with leading MTV video jockey, Boo.


Announcing its management contract with Boo, Tokyo-based Breaker also revealed that the heavyweight VJ is lined up to co-host a new type of YouTube show.

Breaker, which produces and distributes its own content, said that Boo will partner with Ari Keita, the main host of a new-style video curation show on YouTube called “VEST MEDIA.”

Ari Keita is also a video blogger and video creator managed by Breaker.

With over 10 years of experience hosting MTV JAPAN shows as well as producing his own music events, Boo has built around him a growing community of fans and artists.

Breaker CEO Alan Swarts said, “Boo is truly one of a kind. With his larger-than-life looks and persona, his charm is infectious. We see him becoming, literally, ‘the biggest YouTuber in Japan‘.”

Boo’s unique character and experience gives him and Breaker the power to do just that. Boo, who hails from Atami, Japan, started as a MTV VJ in 2003 running the show “MTV Rocks” and acting as MC for live events. With his unforgettable appearance and lovable character, he has developed a huge loyal following. Since 2007 he has held his own events like “Boo Xmas” and “Boo Night” with appearances by many artists and musicians who are personal friends. Boo is also active at club events and music festivals as DJ/MC and on television shows. Official Twitter: (http://twitter.com/MTV_VJ_Boo)

About Breaker Inc.

Breaker is Japan’s first next generation media entertainment company. Using its unique network and technology, Breaker produces the complete entertainment strategy with video and social media that breaks barriers between Japan and the world for individual creators, artists, brands, and media companies. This concept has attracted various investors from around the world including: Designed for Revolution (DFR Asia), Dream Incubator Inc., Siemer Ventures, 500 Startups and On The Line. Breaker was founded in 2013 by the former Vice President of MTV Japan, Alan Swarts and co-founder of Designed for Revolution, John Possman. For more information please visit: http://brkr.jp

Contact: Makiko Katsuyama
Telephone: +81 3-6447-4864
Email: press@brkr.jp

Photo – http://photos.prnewswire.com/prnh/20140815/136496

Leave a Reply