– Qualcomm’s Dominance Continues with 68 Percent Revenue Share and Scope for Further Gains

BOSTON, Sept. 30, 2014 /PRNewswire/ — The global cellular baseband processor market grew 17 percent year-on-year to reach $5.2 billion in Q2 2014, according to Strategy Analytics Handset Component Technologies (HCT) service report, "Baseband Market Share Tracker Q2 2014: LTE Basebands Propel Qualcomm Revenue Share to 68 Percent."

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According to this Strategy Analytics report, Qualcomm, MediaTek, Spreadtrum, Marvell and Intel grabbed the top-five baseband revenue share spots in Q2 2014. Qualcomm continued its baseband market dominance with 68 percent revenue share, followed by MediaTek with 15 percent revenue share and Spreadtrum with 5 percent revenue share.

Sravan Kundojjala, Senior Analyst states, "Despite increased LTE baseband competition, Qualcomm managed to increase its baseband revenue share to an all-time-high of 68 percent in Q2 2014. Qualcomm’s LTE Gobi slim modems and LTE Snapdragon applications processors all gained strong traction in Q2 2014 and are featured in multiple flagship smartphones. Strategy Analytics calculates that LTE basebands accounted for over 45 percent of Qualcomm’s total baseband shipments in Q2 2014.  Strategy Analytics believes that still further LTE gains in the next few quarters provide further scope for market share gains."

According to Stuart Robinson, Director of the Strategy Analytics Handset Component Technologies service, "In Q2 2014, MediaTek capitalised on its baseband-integrated applications processor momentum and solidified its number two position in the baseband market. Strategy Analytics estimates LTE basebands accounted for less than 1 percent of MediaTek’s total baseband shipments in Q2 2014. However, Strategy Analytics believes that MediaTek has the potential to emerge as the number two LTE baseband player in the second half of 2014, thanks to increased traction in China."

Christopher Taylor, Director of the Strategy Analytics RF and Wireless Component service details, "Spreadtrum maintained its number three baseband revenue share position in Q2 2014, after overtaking Intel in Q1 2014. Strategy Analytics estimates that Spreadtrum’s W-CDMA baseband shipments registered 170 percent year-on-year growth in Q2 2014. Spreadtrum is well-positioned to grab W-CDMA market share dropped by Broadcom as it leaves the market."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

European Contact: Stuart Robinson, +44(0) 1908 423 637, srobinson@strategyanalytics.com

US Contact: Christopher Taylor, +1 617 614 0706, ctaylor@strategyanalytics.com

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