NEW YORK, Oct. 2, 2014 /PRNewswire/ — With the concept of content marketing skyrocketing over the past several years, small businesses now have a greater opportunity to create informative content that helps to solidify their brand and spread their message. If done well, one such form of content – infographics – takes the best of text, multimedia and design to create a visual shorthand that tells a story that begs to be shared. However, even the best infographic won’t get off the ground if it’s pitched to the wrong publication or website.
In his latest article, Marc Prosser, publisher at Fit Small Business, suggests utilizing a three tip approach that he follows when accepting infographic submissions for his website:
- Relevancy: Would my audience be interested in the topic?
- Quality: Is the information accurate and well presented?
- Story: Is there an interesting tidbit that I can add to the infographic?
For an example of an infographic email pitch that didn’t crash and burn, head on over to PR Newswire’s Small Business PR Toolkit and read Prosser’s latest article, "Top 3 Ways on How to Pitch an Infographic to a Publication": http://bit.ly/1vx1Ur6
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. www.prnewswire.com
Director, Strategic Channels